Main Article Content
Abstract
The mobile application era has opened a new pathway for today’s marketing. The mobile application made all other traditional modes of business obsolete and indulge new possibilities in business. Mobile Application uses internet and technology as a way to advertise and sells goods and services. Today, more people as using technology so they are now able to trade through it which affects the operation of companies and firms in a long run. So, companies have changed their style of advertising and changed their strategies to online marketing to adapt customer needs and tastes at any time. This research paper focuses on customer’s perception towards online food delivery apps. The survey was conducted for a determined analysis of the given study on around 100 respondents. The research is to study and analyse the data collected from all those users who are already using the online food delivery apps. The purpose is to know about the influencing factors, their perceptions, needs, positioning of various attributes of different online portals in their mind and overall satisfaction towards online food delivery apps.