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Abstract
Online Shopping is a growing trend in all parts of the world. Among the developing countries India stands third largest number of internet users in the world after China and USA. Modern technologies create new business formats and platforms to the users. In this way e-Commerce technology also creates opportunity for the various business peoples electronically. With this back ground this study is done to analyze the customer’s satisfaction on brandedproducts in online shopping. This study is based on primary data. 200 respondents those who are buying products through online shopping sites have been selected for this study. Percentage Analysis, t-test and ANOVA have been used to analyse the collected data. The results of the study shown that the majority of the respondents belongs to female category whose monthly income is between Rs.25000-Rs.40000 and the satisfaction score of the respondents do not differ significantly among the branded products and demographic variables.