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Abstract
Digital marketing spending trends in the US and globally offer valuable insight into the industry today. One encouraging finding is Forrester Research’s forecast that digital marketing spending will continue to rise through 2019.The increase of social media is another key trend which has been one of the most persistent medium of Digital Marketing around the world. The increase of social media is another key trend which has been one of the most persistent medium of Digital Marketing around the world. The impact of digital marketing on consumer purchase decision by knowing this the marketer can focus on their potential customers through social network sites.