Main Article Content
Abstract
Economy is growing in a very fast phase with the help of sophisticated technology easing our life both in urban and rural arena leaving behind environment, which plays a vital role in our life. It’s the time to connect our chord with environment creating awareness, showing deep concerned towards environment protection using the strategy called green marketing which comprises of wide range of activities like incorporation of green in the process of production, modification, sustainable packaging, and green advertisement, in environmentally friendly way. Green marketing is a measure to spread awareness on adverse effect of global warming, non-biodegradable, solid waste, harmful pollutants etc. This paper is an attempt to explore the extent of awareness of green marketing among the population in rural area by using primary and secondary source of data and applying different statistical tool.