Main Article Content
Abstract
This paper is based on current trend in marketing. Now a day digital marketing has become most important in marketing sector. Psychologically it is changing the customers mind. This study is undertaken to know the impact of digital marketing among consumer, and how the consumers are changing as a customer through digital marketing, to analyze the social media marketing and also to analyze the limitation of digital marketing towards customer and consumer. Primary data was collected through questionnaire method and the sample size is 50. Frequency distribution and chi-square was used as statistical tool for analyzing this study