Main Article Content
The significance of the internet as profit-making platform is by now generally recognized and more and more businesses implement digital marketing channels at the cost of traditional ones. The social media, being next age group internet applications, allow interaction, one-to-one communication, customer engagement, and user make content. The interest of management institutions in social media as part of the marketing toolkit is increasing, but slight is known about the potential of these channels in management institutes marketing strategies. Even less is known about the role of social media as influencers of future students in the choice of study. This article results a learn aiming to identify the role and importance of the social media on the choice of potential students for a study in comparison with the traditional management institutes marketing channels in the India. In this revision identifies and explain 3 market segments among potential students based on their use of the social media.