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Within strategic management as well as planning, SWOT analysis entails the selection as well as Portrayal associated with information regarding internal as well as external factors that have, or even might have, a direct effect upon company. SWOT is really a framework which allows managers in order to synthesize experience from a good internal analysis associated with the company’s talents as well as weaknesses along with individuals through a good analysis associated with external opportunities as well as threats. SWOT is actually a widely recognized tool because of its simplicity and value associated with focusing upon the key issues that affect the organization. The aim of the paper would be to update the SWOT analysis elements would be to determine the talents as well as weaknesses which are appropriate within meeting opportunities as well as threats within a particular scenario. Also, new proposed methodology called “Alpha-SWOT” is recommended in this paper.

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