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Abstract
With the increasing use of mobile devices, increased Internet penetration and reliable external payment systems, e-commerce in India is witnessing rapid growth. E-commerce is beneficial for consumers as well as for goods and services manufacturers. E-commerce offers a variety of products at a low cost to cater to its unique needs. Even though the ecommerce industry is rapidly evolving, the ecommerce industry has to overcome some challenges. This is discussed in detail in this research paper.