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Abstract
As the name suggests the word Guerrilla itself stand for the revolution in the field of marketing. Since last decade or two, it has been observed that the future of marketing will belong to Guerrilla marketing at large. This will further help the enterprises to sustain their business practices and to expand their business in each and every part of the world. Guerrilla marketing tactics will help these enterprises to hold their businesses in long run at the global level. The cost which is required for the promotion of the product is very low as compared to other business practices. Through the creativity of showcasing the product in the market, these enterprises take their businesses one step ahead. Guerrilla Marketing can also be called as marketing Communication. It’s in a very creative way the companies interact with the consumers/Customers. This creativity is at the center of strategies for buying the products and is also useful for