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Abstract
Mobile banking is a new improvement in current Indian scenario. It is driven by the world’s one of the fastest growing sectors which is known as mobile communication technology. This study elaborates the issues in mobile banking perceived critical for adoption by both mobile banking users as well as non-users. The study identified certain issues pertaining to banks, mobile handsets and telecom operator’s viz. mobile handset operability, security/privacy, standardization of services, customization, Downloading & installing application software and Telecom services quality. For this a descriptive design was adopted to empirically explore the selected issues. No doubt there may be many challenges and problems in adopting this emerging technology; however it is need of an hour. Study suggests that from consumers’ perspective mobile handset operability, security/privacy and standardization of services are the critical issues. Although the research has its limitations, the implications of the results provide practical recommendations to the all concerned parties. India is the second largest telecom market in the world, which is having high potential for expanding banking services using mobile.