Main Article Content
Abstract
Many social and health related problems have behavioral causes. Social marketing provides techniques for solving the problems by motivating people to accept healthier lifestyles. The purpose of social marketing is changing or maintaining people’s behavior for the benefit of individuals and society as a whole. Today social marketing approach has been used largely in international health programs like contraceptives, heart disease prevention, organ donation, AIDS Awareness programs, pulse polio campaign, cancer awareness program, and anti-hepatitis-B campaign and also for anti-pollution campaigns, road safety campaign, save girl child campaign Anti- drug campaign, tree plantation, anti-plastic campaign, green Marketing campaign etc. In view of this the present paper aims to furnishes an insight into the concept, the process to overcome the problems, and keen need of social marketing for healthy lifestyle of people.