Main Article Content
Abstract
Swiggy was founded by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini in August 2014. Nandan Reddy aged 29 and Sriharsha Majety aged 31 both are both alumni of Birla Institute of Technology and Science (BITS) Pilani while Rahul Jaimini aged 31 is an alumnus of IIT Kharagpur. Nandan Reddy and Sriharsha Majety in 2013, started their first venture named Bundl, which was a logistics aggregator that connected small and medium companies to courier service providers. After almost a year in business, they realized their focus had to change. They had spotted the need for an online hyper local logistics company in the restaurant industry. Then In August 2014, the duo rolled out the online food ordering and delivery start-up Swiggy, along with Rahul Jaimini.