“Hotel Food Marketing: Cross Road Ahead”

Abstract

      The hotel industry is playing a prominent role in providing services for meals and facilities for individuals, groups and carrying business transactions in the form of meetings, conference, workshop and entrainments. In present era hotel industry helps to boost tourism service sector because of hotels. Thus, a hotel industry is known as one of prominent service industry where food and accommodation has provided. The researcher has selected “Hotel Food Marketing: Cross Road Ahead”. Hotel is a business enterprise, perhaps, one of the oldest commercially marketed services renderers in the world. The researcher has interviewed 966 customers and 19 hotel authorities with 144 parameters in stratified, clustered and snowball sampling methods and drawn 98 findings, 109 applied suggestions, 12 practicable models regarding the study problem and 18 future research areas have suggested. The researcher has suggested for prepared food service marketing, food preparation management, marketing strategies, marketing mix models, alternative reuse of waste food, consumer behavior and perception, experimental models etc.