Exploring preferred smartphone brands and motives behind purchasing intentions of Gen Z

  • Shriyash Sanas
  • Dr. Sachin Borgave

Abstract

“Considering the increase in smartphone sales, it becomes important to understand why younger

Published
2020-02-20
How to Cite
Sanas, S., & Sachin Borgave, D. (2020). Exploring preferred smartphone brands and motives behind purchasing intentions of Gen Z. Our Heritage, 68(27), 793-801. Retrieved from https://archives.ourheritagejournal.com/index.php/oh/article/view/2577