Visual Merchandising — An Effective Tool and Technique for Brick-and-Mortar Fashion Retailers to Create, Communicate, Enhance, and Reinforce the Brand Image

  • Dr. Prashant Chaudhary
  • Mr. Siddhant Shah

Abstract

Visual merchandising is the art of displaying merchandise in a manner that is appealing to the

Published
2020-02-18
How to Cite
Prashant Chaudhary, D., & Siddhant Shah, M. (2020). Visual Merchandising — An Effective Tool and Technique for Brick-and-Mortar Fashion Retailers to Create, Communicate, Enhance, and Reinforce the Brand Image . Our Heritage, 68(27), 715-725. Retrieved from https://archives.ourheritagejournal.com/index.php/oh/article/view/2571