Main Article Content
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Retail industry in India is undoubtedly one of the fastest growing retail industries in the
world. It is the largest among all industries accounting to 10 per cent of the country GDP and employs around 8 per cent of the workforce. India has seen a drastic shopping revolution in terms
of format and consumer buying behaviour. From shopping centers to multi-storied malls to huge complexes offering shopping, entertainment and food all under one roof and it is because of this
trend that the retail industry is witnessing a revolution as many new format markets like hypermarkets, supermarkets, departmental stores have made their way in the market.