An innovative approach toGreen marketing in India

  • Dr. Subrato Kumar Dey

Abstract

Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a
green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however
have seen this change in c

Published
2020-02-11
How to Cite
Subrato Kumar Dey, D. (2020). An innovative approach toGreen marketing in India. Our Heritage, 68(27), 467-479. Retrieved from https://archives.ourheritagejournal.com/index.php/oh/article/view/2525