GREEN MARKETING SCENARIO IN INDIA

  • Dr. Janardan K. Pawar
  • Mr. Sudarshan P. Pawar

Abstract

Green marketing is not an simple concept. Green refers to the marketing process delivery of high quality of life through marketing of such assumption products being environmentally safe. Green marketing is also known as environmental marketing and environmental marketing
Adopting green marketing is not easy in the short term, but it will be long lasting impact on society. Green marketing involves such a wide range of activities product changes, changes in the production process, packaging c

Published
2020-02-18
How to Cite
Janardan K. Pawar, D., & Sudarshan P. Pawar, M. (2020). GREEN MARKETING SCENARIO IN INDIA. Our Heritage, 68(27), 429-436. Retrieved from https://archives.ourheritagejournal.com/index.php/oh/article/view/2517