Sales and Distribution Management of JOHN DEERE
The study contered to take strategic decisions in support of JOHN DEERE TRACTOR in the field of marketing. The main scope of this study is to ascertain various methods to increase the sales volume of
the concern. Which includes product information given to buyers on regular basis, brand positioning in the market and also taking measures that brand remains in its position? One of the important aspects of
this study is to increase the market segment for the products.