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Abstract
This study is about the fast-food consumption habits of Generation Z. Generation Z is those who were born between1995 to 2010- they born with tablet and smartphone as a tool to grow.
India is ranking second in the world in population. Generation Z that comprises 32 percent of the global population is the interest of this research. The main aim of this research is to
investigate the fast food habits of generation Z and the problems faced by them. Social media and the internet is the most influential factor, which has changed the fast food habits of
generation Z. Fast food is a significan