Title: “An analytical study of E- Services provided by LIC for maintaining relationship to their Policyholders in Nashik City”
In this globalized era, every industry, organization, production units using modern technology to increase level of production and satisfy to their customers, like that, every
service industry also want to maintain lifelong relationship to their customer. From this point of view, researcher wants to analyse e-services provided by LIC and satisfaction level of
policyholders by using e-services. If policyholders will satisfied then only they can be interested to maintain lifelong relationship with LIC.