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Abstract
This paper reveals the importance of ecommerce in Indian rural sector. As we all know 70 percent of Indian population live in rural sector. At present mobile internet penetration in rural
India is as low as 18 per cent only. However, there is hope as last year saw 15 per cent growth in the number of mobile users, with a majority of them being 25 years or below that. With this growth of mobile usage in the rural sector, we can definitely expect it to be reflected in the
buying trend in 2019. In fact, looking forward, we can say that this market has the potential to reach $10 billion to $12 billion, in as short a time as