Main Article Content
Abstract
The relationship between Media and Sports is in commercial terms the most symbiotic relationship in the post industrial electronic age. But it is the overbearing influence of the
commercialA element that has tended to overshadow all elements of this relationship. However when analyzing the impact of media onsport, especially in a country like India we will need to analyze the phenomenon on different dimensions variety of media, depth of coverage, breadth of coverage, quality of coverage, ability of media to influence sports policy etc. This
paper tries to look at these issues and more without losing sight of the commercial into locking between media and sport. The focus of the paper will be the specifically the media in
India and where necessary will draw upon comparisons with foreign media and journalists which Indian audiences are exposed to eg. Channel 9, BBC, Sky Sports, Peter Rocbuck D D
Sports etc.
Keywords: Media, Physical education and sports.