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Abstract
Since 1990s, countries over the world had been reducing trade barriers among them. It paved way for the flow of goods and services across national borders. The entire world was converted into a single global market with wide variety of products and services. The flow of goods and services were complemented by technology, information and even finance. Integration was identified to be the outstanding feature of globalisation. The primary step adopted by every business organisations would be marketing of their products across borders. Having their products accepted in the world market, they begin to seek capital for investment. Now almost all sectors of the economy have entered into the global business irrespective of their shortcomings