Main Article Content
Abstract
The paper proposes a framework of emerging business model, digital business model for performing the business activities of exchange of goods and services in a digital manner. One of the supreme identified emerging business models in a highly globalised environment is digital business model which mainly focuses on reinventing the regular customer life cycle pattern. The digital business model is a solution to the company’s or business activities way of what to do, how to do and when to do on the near future. The main reason behind the applicability of digital business model is value added services, digital platforms as well as supreme intelligence services. It is an attempt to understand the effectiveness of digital business models in the globalised environment along with identifying the proposed applicability of digital business model in the economy. The Pros and cons of digital business model and the traits were also discussed in the paper.